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ezweb123.com May 18 • Articles / General
At the point of flotation, it would seem a no-brainer that the world's so-called "third largest country" would be a prime advertising medium, but that's not necessarily the case.
While Facebook may boast zillions of users and have produced billions in advertising dollars, that doesn't mean it's necessarily the advertising gold mine it so obviously seems on the surface to be.
After you're done website building, next comes the ongoing task of website marketing, and to do that effectively-and not wastefully-you'll need to dig a little deeper to find the truth of which online advertising sources deliver the best bang for the buck.
Ads On Facebook Vs. Google Search
Before making his well-publicized departure from the company, Google's ex-CEO Eric Schmidt wrote off Facebook as an ignorable competitor in the online advertising game. His argument? They're not search ads. In other words, Schmidt is saying that because the ads on Facebook aren't derived from a user's searches, they provide less immediate relevance to the viewer than the ads that appear alongside Google Search Results.
Of course, the counterargument to that could be that ads on Facebook are distributed based on a user's Likes and their other Facebook activity, including-perhaps most notably-the recommendations of their Friends, said to triple a Facebook ad's effective durability. Still, it's hard to argue that an ad appearing in direct, real-time response to a specific search is more relevant (or at least timely) to the viewer than one based on their overall profile.
Costs More, Less Effective
According to social media news source Mashable, Facebook ads increased in cost from 2009 to 2010 but decreased in effectiveness. The Webtrends survey from which they gleaned this data, which examined over 11,000 ads on Facebook, also found that Facebook advertising produced about half the click-through rates of traditional banner ads.
For Which Demographics Are Facebook Ads Most Effective?
The same Webtrends survey found that the older the viewer, the higher the click-throughs, although with a noticeable drop-off after age 65. This means that, provided your target market is not senior citizens, the older the audience, the more likely that advertising to them on Facebook will deliver.
Interestingly, the survey found no difference in the click-through response of men and women.
For Which Industries Does Facebook Advertising Deliver?
It should come as little surprise to learn that the most effective ads on Facebook were the ones for products and services considered "fun", including entertainment, media and blogging. The least popular campaigns on Facebook were for "drier" industries like computer software and health care.
Using This Information To Choose A Website Maker
Many of the website maker services online offer free Google and Yahoo search advertising integration, and many more website builder services offer free credits for search advertising on those engines. Nowadays, you'll also find quite a few website creator services offering Facebook advertising features as well. The question is, is Facebook advertising support a feature worth seeking out in website building software or no?
A website builder that integrates Facebook advertising functionality is certainly a boon to a site, but for comprehensive support with a well-rounded online marketing plan that delivers you the best chances of getting the highest click-through rates on a consistent basis, a website creator that incorporates a full selection of all the standard online advertising options-including Google AdWords and traditional display and banner ads-is best. At least for now it seems unwise to eschew any one form in favor of the other.
Do you have any experience of advertising on Facebook?
ezweb123.com May 17 • Articles / General
Your competition is every other business that might share the same customers as you. Huh? If you are a plumber, then what kind of competition is the local bank? How can you say that the local bus system is competition to a computer repair shop?
When you talk to most business people, they will answer this question with the names of other companies they consider their major competitors.
The CEO of a small bank may say their competition is another small bank just down the street, the check-cashing shop on the corner, or the major national bank that is getting ready to open a new branch down town.
A grocery store owner may consider the competition to be another large grocery chain, the local quick shop, or even the farmer's market. But the answer is much simpler, and yet much more complex than this.
Who is your competition? Your competition is every other business that might share the same customers as you. Huh? If you are a plumber, then what kind of competition is the local bank? How can you say that the local bus system is competition to a computer repair shop?
The reality is that every other business that your potential client base comes into contact with is your competition. In other words, everyone is your competition.
Modern technology has turned us into a service society. As products now compete around the world, and the exact same product can be obtained through a variety of vendors, we now start looking towards the intangibles when we decide with whom we want to do business. Whereas a couple of decades ago, we would compare the quality of a product to similar but competing products, the quality of products today, and their specifications, are so similar that we no longer make major decisions based solely upon the perceived quality of an item. Those intangibles have become critical criteria in our selection process.
One of the most important and most overlooked intangibles in the business world is the value of providing great customer service. However, what is great customer service? Nearly every business has a department named "customer service", but how can you distinguish between good service and great service?
The simple answer is that good customer service is when you have an individual service representative that listens to the customer and helps to set the problem straight. Great customer service is when any member of your business is capable of doing the same thing. Customers who call when they have a problem are happy when they get a problem fixed. But when your entire team of people works together to make a customer satisfied, the customer knows that your company is one that stands behind its products and will do what it takes to keep them happy.
It all boils down to the reality that satisfied customers may or may not decide to buy your products again. Happy customers cannot even consider the possibility of going somewhere else. Great customer service will set you apart from the competition.